Jonathan M. Albrecht
Jonathan is an experienced professional specializing in building and scaling brands, with a focus on system operations, technology, and cloud-service integration to accelerate the growth of privately-owned and franchise businesses.
He played a key role in expanding multiple fitness concepts, most notably through his oversight of system architecture, reporting, and data ecosystems for a Private Equity-backed owner group of Orangetheory Fitness studios. In 2014, Jonathan helped open the first Orangetheory Fitness location in Los Angeles, growing the portfolio to eleven locations by 2018. A strategic partnership with a Private Equity firm in 2019 propelled the portfolio's expansion to fifty-one locations by 2023.
Jonathan's guiding philosophy for new development projects is rooted in simplicity and scalability:
"Is it simple? Is it scalable?"
He takes pride in managing project transitions from data architecture to permissions and licensing integration, while equipping ownership with the tools and resources to be self-reliant. His focus on seamless integration, clear communication, cost-efficient solutions, and simplification ensures faster scaling. His expertise and adaptability make him an invaluable asset to any development project, particularly where scale and budget are critical.
Jonathan holds a BS in Finance with an emphasis in Decision Sciences from the University of San Diego.
He lives in Los Angeles with his wife Jordan, their son Atticus, and their newborn daughter Delilah.